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Life Before and After Social Media
Before social media marketing existed, businesses usually spent thousands on ad space in newspapers, magazines, radio ads or other traditional marketing channels. Today social networks have changed the marketing industry. They allow businesses to reach target audiences more easily and affordably. Social media is also a great way to create word of mouth marketing for your business. Even with all the new channels available today, word of mouth marketing has stood the test of time and is still one of the most effective marketing tools for businesses.
Being Consistent is Key
Having targeted industry content for your fans online is key to building your brand in today’s business environment. Branding is all about being consistent. A great way to keep your things consistent is to use the same company logo, cover photo and profile description on all of your profiles. Users often view businesses with consistent pages as being more credible. Businesses that have credibility and trust with customers usually have better customer acquisition and retention rates than business that do not.
Social Media Marketing Can Improve SEO
In addition to building your brand, social media marketing can also improve your SEO. Search engines like Google and Bing value websites that offer added value to users. One of the ways that Google and Bing determine website rankings is through social media. They assess things like the amount of followers businesses have, how often content is posted, as well as the quality of the content. Posting content on different networks broadens your businesses reach. This helps make your website more popular in the eyes of Google. If Google sees your website as popular, they’ll usually rank it higher in the search results. Having a high ranking can bring more website traffic and new customers to your business.
Social Media Agency
Our social media agency has helped numerous clients improve their brands online. Sometimes finding the time to post new content can be tough if you’re a small business owner. At Marcher Internet Marketing we’ve written thousands of posts and have run numerous campaigns over the years. If you’re looking to hire an agency to help with social media, look no further than Marcher Internet Marketing!